5 killer strategies to skyrocket your massage or service business
Let me tell you a story about my friend Sarah, a massage therapist who turned her struggling business into a thriving practice.
The Rollercoaster Ride of a Solo Service Provider
Sarah started her massage therapy business with big dreams and a whole lot of passion. But like many of us, she quickly realized that being great at your craft doesn't automatically translate to business success. She was working long hours, barely making ends meet, and feeling totally overwhelmed.
No time for family, she missed her kiddo's play when a client got stuck in traffic. Her friends stopped inviting her to their Saturday BBQs because she took clients 24/7.
Sound familiar? I bet it does. But here's the thing – Sarah didn't give up. Instead, she got smart and implemented some game-changing strategies that transformed her business.
5 🧯 hot tips to help you grow your massage practice.
🔥 Tip 1:
Rock the Digital World
Sarah was hesitant about putting herself out there online. It seems so awkward to video yourself. Created a simple yet stunning website showcasing the benefits of her services to her clients.
(They care what's in it for THEM. They don't care that you love Lazarus lizards.)
She used important phrases in her content like "massage for back pain", "craniosacral massage near me" and "benefits of massage".
Then, she dove into the world of social media with content showcasing:
📱quick wellness tips
🎥 behind-the-scenes peeks at her practice
💝 happy client testimonials
She also made sure to always tag her city so newbies could find her.
Just get started
Don't overthink it – just start! Even a basic online presence can work wonders.
🔥 Tip 2:
Become known for something
Sarah hated the concept of a loosey-goosey relaxation massage that a client could get anywhere. She knew she needed to set herself apart from others.
So she took extra craniosacral courses and began to work primarily with fibromyalgia patients, car accident victims, and clients with deep tissue contraindications.
🔥 Tip 3:
Network like a boss, even if it's painful
Did I mention Sarah was an introvert?
On a whim, she signed up for a local meetup.
She got all dressed up for the 1st one and then told her husband she couldn't go. Nervous sweating had gotten the best of her. Loving hubs pushed her out the door.
After that, she partnered with a nearby chiropractor and a physical therapist for cross-promotions. The result?
Referrals.
🔥 Tip 4.
Let your clients market for you
Sarah's clients loved her, but she was too shy to ask for reviews. QR codes to the rescue! Placing a printed one on her desk, it was the CLIENT who asked her how to use it.
She showcased these glowing reviews on her website and social media. New clients found her online.
🔥 Tip 5:
Never Stop Learning
Here's where Sarah really set herself apart. She invested in advanced training courses and specialized in cranio.
Suddenly, she wasn't just another massage therapist – she was the go-to expert for clients who needed pain relief but couldn't tolerate traditional massage.
Your Turn to Shine
Growing your business can feel like climbing a Jamaican waterfall in flip-flops.
(It feels impossible, so you just need to strategize.)
I love to remember this quote:
"The expert in anything was once a beginner."
-Helen Hayes
Every successful entrepreneur started from ground zero.
Sarah's journey proves that with the right strategies and a whole lot of determination, you can turn your passion into a thriving business.
Don't let mental roadblocks deter you from your path to helping others.
🥊 Tough love:
Pick one of these strategies and start implementing it today.
There are clients out there who need you.
Hey! If we haven't met yet, I'm Mary-Claire Fredette, massage therapist, coach and mentor.
Let's work to build your dream business.
Oh, BTW, I have a cool free guide to help you increase the value of your already good massage. →Find out more←