How to make more money in 2025 as a massage therapist

Today we are diving deep into a game changing approach that transformed my almost 26 year career in massage therapy.

The content of this blog is from episode 23 of my podcast. If you'd like to watch it, click the photo!

As we approach the end of 2024, I want you to think about how you can start 2025 off on the right foot. Imagine a reality where your income stream is predictable. You're not constantly chasing new clients, you enjoy a sustainable work-life balance and financial stress becomes a thing of the past.

How a membership model can help you achieve these goals and why having a clear plan is crucial for your success.

If you're anything like I am, I am not a planner, I'm a creative, probably the way you are as well.

And so planning isn't really hasn't been huge on my idea of how to grow my business, but it's really important. So we're going to talk about the current landscape of massage therapy and why planning matters.

The harsh realities are some of the challenges that we face as massage therapists. Number one can be inconsistent booking bookings. It can be the feast and famine and that cycle is brutal.

Some days you're fully booked and the other week it's like crickets. This unpredictability creates massive financial anxiety. Financial instability and regular income makes budgeting nearly impossible. Paying bills becomes a monthly stress fest. Many massage therapists work multiple jobs to stay afloat and all you want to do is make people feel better by doing massage.

This creates the burnout epidemic because working six to seven days a week is not sustainable. I have been there. I did a groupon years ago. I worked like, I don't know, I think like 21 or 22 days in a row without a day off and that is not physically or emotionally possible for the long term.

This exhaustion is very common with massage therapists and this causes many talented therapists to quit due to overwhelming stress or they just can't make their budget.

So let's talk about my personal transformation story and why I am convinced that massage memberships are ideal for almost all businesses. Really? So let's flash Back to like 2018.

For over a year I studied online membership models searching for a solution because I was creating an online membership for our continuing ed program. I co owned a continuing education company to teach barefoot massage and we were looking for a way to offer valuable content for massage therapists who had taken our classes.

But they couldn't be technique because I don't believe you can learn technique very well online. So, so I was trying to figure out all kinds of business things and how they can evaluate themselves and how they could grow their business without teaching them how to do massage or a new technique.

And so I really researched this and I spent a long time, close to a year developing content for that membership.

And then it hit me one day like, why couldn't an in-person massage therapist, like in my own practice, use the same principles?

💡So my light bulb moment came when I realized clients value relationship based care. That's the reason they keep coming back.

They might originally find you because you had a really nice website or somebody referred you, but they stay because they value the results you provide and your relationship with them.

A membership model therefore could solve multiple problems simultaneously. In my first year of implementing a membership model, I generated over $20,000 in additional predictable income.

And more importantly, I reclaimed my time and reduced my stress dramatically. So what I had to do is find out why my clients were not coming back more often, what prevented them from coming back more often, how to get them to come back, and to help them understand the benefits of being in a membership, they had to know why a membership would benefit them.

Of course it's going to benefit me and you because we're going to have more consistent income, number one. And number two, the clients aren't going to necessarily be quite as broken as they are when they wait nine months to get a massage. So let's break down the membership model a little bit. The key benefits are consistent in revenue, predictable monthly income, no more income roller coaster.

You can clearly plan your finances.

This becomes possible. It improves enhanced client relationships. Regular touchpoints build trust with your clients.

And clients feel valued and understood. And you also have higher retention rates when they come in to see you every single month. This helps you with an improved work life balance. It allows you to have set scheduling if you choose to have set scheduling or recurring appointments. This allows you for better personal time management.

And a huge benefit is reduced marketing efforts. And this is going to lead to more time for quality client care or spending time with your family or doing the hobbies that you love.

So you'll have more energy to focus on what you love, which is helping your clients.

You probably didn't learn how to do awes business stuff when you're in massage school. I didn't. I was literally taught to put brochures on cars for marketing.

And that's not really a great way to bring clients in. So what you need to do is work with the clients that you already have. The interesting thing that when I started my membership in 2019, January of 2019. I had 16 people join. Out of those 16 people, not one of them. I'm steaming up my glasses, I'm a little bit warm here. Not one of those were regular clients.

They had all been my clients previously, but they were not regular clients. And so I was bringing that back into the fold. But I didn't really market other than my initial marketing, which was a series of emails that I sent to them. So let's talk about the importance of planning for 2025.

Like as I mentioned before, I'm not a planner, but it is important to plan. So as we Prepare to enter 2025, it's essential to have a clear plan in place for growing your massage business.

Because if you're not growing, you may be dying. And I mean, what happens if you have a regular client that you see every single week for two hours and that person moves or dies and all of a sudden you have a huge hole in your schedule?

So while you don't necessarily want to have new clients coming in all the time, I don't mind having new clients. But if you don't want to, that's fine.

You need to make sure that you have a plan that you can bring in regular income if you lose some of your key clients who provide a lot of your income.

Many creative therapists might feel overwhelmed by the business side of things, as I mentioned, but planning really is crucial for success. So why does planning matter? Well, it allows for clarity and direction. A well thought out plan provides clarity on your goals and direction for your business.

It helps you identify what you want to achieve in 2025,

whether that's increasing your client base, improving client retention, or enhancing your services, or maybe changing them a little bit. Accountability.

Having a plan holds you accountable. It encourages you to take actionable steps forward towards your goals rather than getting caught up in the day to day operations without a clear vision.

Planning also helps you allocate resources effectively, whether that's time, money or energy, ensuring you're making the most out of every opportunity.

So let's talk about, okay, maybe you're convinced that you want to do a membership, but the whole like you don't even know what to think about as far as policies, what you should include, how much you should charge. Let's talk about some of those common obstacles that massage therapists face when creating a membership.

Oftentimes we struggle with the practical aspects of setting up a membership model. So we're afraid of asking clients to commit because we don't want to sell.

We're uncertain about pricing because we don't want to feel resentful about a price that we may offer. Or maybe we don't want to discount at all. Maybe technical implementation challenges are problematic for you. And you also could just have a lack of business education from massage school.

And I get it because I was in the same boat. So we need to talk about some mindset shifts that are needed.

It's essential to shift your mindset so that you can see memberships as a service to clients rather than a sales pitch. You need to understand that you're providing consistent value that your clients appreciate. So it's not just all about the massage therapist bringing in money.

I keep whacking my microphone. It's not about that. But it's about bringing value, consistent value to your clients, building a relationship and making them feel better.

You're part of their health journey. You need to recognize also that your expertise deserves a steady compensation. And a membership can do all of that for you. It can help you have consistent income and it can help you grow your business. And you're not even marketing outside of your own clients. It's just with the clients you already have that for some reason, whatever reason, you don't see more often.

So my course, Massage Memberships Made Easy, is designed to walk you through every single step. Let's talk about who is a good fit for Massage Memberships Made Easy. We're going to unlock the secrets to growing your massage client base without sacrificing your sanity.

So you're probably like most independent massage therapists. You know that there must be a way to make more money to make a living. And you want to stop hustling and trying to take clients 24, 7, because as I mentioned before, working on clients six to seven days a week is not going to give you the life you want because it's not sustainable.

So you've probably felt stress, uncertainty, financial instability, but it's possible to live a life free from all of that. If you want to see your good clients more, you want to stop stressing about the almighty dollar and live your life freer from financial freedom, then let's talk some more.

Okay? We're going to learn how to create a reliable revenue stream. Because your massage therapist, who's probably awesome at your craft, but maybe you can't understand business to run to save your life because it's not your fault.

You didn't, you didn't learn, and you want to make more money as a bodyworker, but you don't know how. I'm here to tell you that it's not only possible, but it's easy once you understand what to do.

So when you unlock the secrets to creating your own massage membership that moves your business into autopilot. You can learn how to turn inconsistent clients into loyal members. You can. You can understand the factors that you must take into account that will bring in recurring income month after month.

And you're going to discover how to create an irresistible offer that will have people signing up for your massage therapy membership and bringing in more recurring income than ever before.

Then you freak out that somebody that you're gonna have to get a real job and somebody has to talk you off a ledge. That used to happen to me all the time. Like, once a year, I'd be like, I'm gonna go back to being a restaurant manager. And my husband say, oh, so you want to work 50 hours a week and not see your kids on the weekend?

I was like, okay, there must be a better way. And there is, and it's. It's really easy. Um, so with the massage membership, clients who may see you irregularly, they're going to come back every month.

Problem solved. They feel better. It's easier for you to work on them, and you're going to work out those tissue issues even more easily because. And you have a certain amount of money coming in each month in addition to your regular clients.
I created a membership that I've had for almost six years now. I love having a membership, and I know that you can do it too, and it will make your life feel so much more freeing.

So you're probably wondering, what's involved?

Where the heck do you get started?

What do you need to think of?

Are memberships better than packages?

What's the difference?

As I worked with some Other massage therapists, I realized that I could develop a program for those who are freaking good massage therapists, but they're not good mathy people. That's like me. So what will your success look like if you start a membership? It could be something like mine, which I mentioned before. I'm going to give you some numbers.

So if this is too much of numbers are too much for you, then just scroll past this next paragraph.

In January of 2019, 16 people joined my membership at 75amonth. I know, I know. That's one lesson I learned that was pretty cheap. But they 16 of all of them stayed. All 16 people stayed for 11 months. That's $1,200 a month additional for 11 months, which was $13,200. I had one month that year of 15 people because one person quit in November of that year. One month of 15 people a month at $75 a month.
That was $1,125 in additional income for that math that month. So 1,125 plus the 13,200 was $14,325 of additional income. But I also offered upgrades and I got tips and that took me to something like $22,000. It was over $20,000 in additional income.

So these were not people that had been seeing me on a regular basis anyway. So what will your numbers look like? I don't know. But you know, you really only need a couple people to more than pay for the course.

So you're going to create and maximize recurring income from the clients who already love you. Most of the lessons in massage memberships made Easy are under 10 minutes and you can easily work on them in between clients and and get you started for 2025 in the right way.

It's created for you in mind. I'm a massage therapist. I'm not a mathy person, I'm not a techie person. I wanted to make sure that I developed a program that would work for people like me.

So we have downloadables,
we have some Google spreadsheets.
we've got video lessons.

It's going to be easy to implement in a way that works for you and the way that you want it.

And it's step by step. They're easy to follow instructions even for the most of untechy body workers. And I'm going to offer you top notch support as well in the form of answering your email questions within 48 hours for the first six weeks and all questions that come in for the first six weeks.

I'm going to do a video response so you'll have access to everybody's questions and answers for the first six weeks which will take us into the middle of January of 2025. You're going to learn to craft compelling membership offers to maximize your services for maximum profit.

And I'm going to make your life so much easier because I'm going to give you pre written email content to send out to your clients for the launch sequence when you're selling your membership and to even find out why they're not coming back.
Plus the tracking system which I mentioned before.

So you're going to get all of this for just $447.

You can go to MassageMomentum.comoffer

And yeah, you're probably wondering will it work for you?

If you're if it, is it worth the cost? Well if you only have two monthly clients at $80 a month for a year, that's an additional 1900 and $20 of income.

So you're already at a profit of over $1,400. So it's kind of a no brainer. But also in case you're wondering.

Now remember, I'm not a mathy person and I'm not an accountant, but it is a tax deductible investment for your business. It's easy, it's effective and it's 100% guaranteed. If you put in the work and follow the program, you can achieve success with your membership. And that's why we offer the guarantee.

If you complete the course and you implement it within eight weeks but you don't see results, we will offer a full refund for you.

So what are you going to get? You're going to get six weeks of recorded Q and A lessons which I already mentioned, 48 hour business day response time, answering the course for question of questions, whatever questions you have for a full six weeks. That value is $500.

Access to an online and ready to print member tracking system, 15 pre written emails for you to send to your client and social media announcements saying the membership is coming and save the date and more. And all of that is a total of $3,587.

Honestly probably more than that because it's invaluable. So say goodbye to stress of building a massage business and hello to the joy of consistent income revenue with massage memberships made easy Again, it's available only December 2nd through the 5th, 2024 and just click on the link in the in the transcripts or the show notes.

And we will get you started right away so that you can start 2025 off right with a membership and start enjoying recurring income right away. And I'll tell you the in the course we have thought of really everything from step A, the very beginning, not knowing why your clients are going to come back more often or to, to relaunching your course. And this, this is a course that I would have loved to have had when I was trying to figure out how to create my own membership back in the day, I thought that, you know, only like massage, Massage Envy had memberships.

I didn't know that a solo practice could have it. It just never occurred to me and they never talked about it in school. So if your teachers didn't talk about that in massage school, just know that having a massage membership is going to help you with recurring income month after month after month.

And you can always relaunch again and change it and modify it as needed in the course we're going to go through very specifically, step by step, it's called Massage Memberships Made Easy because it's literally step by step, short manageable lessons that are like five to 10 minutes each.

Most of them you can watch in between clients. Actually it will help you develop the kind of membership that you want to have that's perfect for your business.

So I'll talk about some of the things that I've learned, what I my thought processes, what I've tried, what have I experimented with. I've launched my own massage membership three times and I've definitely learned some tricks to it. So let me know if you have any questions.

You can always email [email protected] and again, the investment for massage Memberships made easy is $447. But you get a hundred dollar discount taking it down to 347 if you use that code yt dash save 1004222 and we have an exclusive bonus if you purchase on Monday. So let's talk about the total value because you may be thinking, oh my gosh, $347. That's a lot of money and it is a lot of money, but it is worth it.

So the total value of this is $3,587 because it includes six weekly Q& A sessions where I will answer all of your questions that have been sent in via email. I will answer them in a video response and I'm also going to give you a 48 hour question response time. If you actually email me I will respond to you within two business days.

We're going to give you a member tracking system if you don't already have one in the scheduling system that you use.

It can be used either depends on how you like to work. I have a download that you can do so you can manually fill it out or I also have a Google spreadsheet already taken care of for you so that you can either do it online or manually in person. I'm going to give you pre written email communication templates so that you can sell to your clients without being salesy.

And just two new monthly clients at $80 each means an additional 1900 and $20 of additional income. $1920 minus 347. You're already at I don't do math very well. You're already at about a fifteen hundred and seventy five dollar profit, whatever the math is. And that's that's an immediate return on your investment. Just two clients.

So let's just let me go over some closing thoughts for you as we wrap up.

Remember that starting 2025 with a solid plan can help you set the tone for the entire year. You became a massage therapist to help people and to create a meaningful career for you. Don't let administrative challenges steal your passion.

The membership model isn't just about money.

It's about creating the practice of your dreams and achieving the lifestyle that you desire. Are you ready to transform your massage business?

Let's do it together. Join Massage Memberships Made Easy. Use the coupon code blog-save100-8054 to save $100.

And reach out to me if you have any questions. Massage Memberships Made Easy and I will put a link to the actual sales page which has another video in there so you can talk about that.

And let's get you started because I want to help you make 2025 your best year ever.