The anatomy of a perfect massage post/email
When writing emails or posting on social media to attract massage clients, it's crucial to craft your message strategically. I know, that's a lot of work. But just randomly emailing with your openings isn't effective.
Here's a comprehensive guide on how to sell your massage services effectively without coming across as overly salesy:
Focus on Your Ideal Client
In the business world, it's called an "avatar". (Not the blue kind .)
Because you don't want to sound like a used car salesman, you want to have a clear picture of your ideal client. This persona should represent the type of person you're best equipped to help and enjoy working on.
Creating Your Ideal Client
- Demographics: Consider age, gender, occupation, and income level
- Health goals: What are they trying to achieve through massage?
- Current challenges: What physical or emotional issues are they facing?
- Values and beliefs: How do they view massage and complementary healthcare?
Speak, create, connect to that ONE person.
By understanding your ideal client, you can tailor your message to resonate with their specific needs and preferences.
Address a Specific Problem
Once you've identified your ideal client, focus on a particular problem they're likely experiencing. This problem should be something your massage services can effectively address.
Examples of Problems to Address:
- Chronic back pain for office workers
- Muscle tension for athletes
- Stress and anxiety for busy professionals
- Pregnancy-related discomfort
When describing the problem, use language that your ideal client would use.
Listen well and take notes when you see your perfect client. You could also send out an email asking them a question. When you speak like they do, this creates empathy and shows that you understand their struggles.
(And I don't mean code switching or changing dialect/accent. Instead, use phrases that are common with your ideal client.)
Provide a Clear Call to Action
After highlighting the problem, present your massage services as the solution. Then, include a strong call to action (CTA) that points them towards booking a session with you.
Steal these CTA Phrases!
- Use action-oriented language: "Book Now," "Schedule Your Relief"
- Create a sense of urgency: "Limited Slots Available This Week"
- Make it personal: "Start Your Healing Journey Today"
- Eliminate friction: Ensure the booking process is simple and straightforward
Putting It All Together
When crafting your email or social media post, combine these elements in a way that feels natural and engaging.
Here's an example outline:
- Open with a relatable scenario that speaks to your ideal client
- Describe the problem and its impact on their daily life
- Briefly explain how your massage services can help
- Include a strong call to action
Example Post:
"Feeling like your desk job is literally a pain in the neck? You're not alone. Many office workers struggle with chronic neck and shoulder tension that can lead to headaches and decreased productivity. This impacts the quality of life at home, too!
As a massage therapist specializing in office worker wellness, I can help you find relief and improve your workday comfort so you can get back to doing your job well. Ready to say goodbye to that nagging pain? Book your targeted relief session now – your body will thank you!"
Final Tips to Grow Your Massage Practice
🌱 Be authentic in your communication - ya gotta do what you say you can do
⭐️ Use client testimonials to build trust. Here's a blog post on how to ask for reviews!
🎁 Offer value in your posts with helpful tips to keep them healthy in between
sessions. Even if they don't book right away, they're probably going to when they're ready. Why? Because you've already given them value.📲 Consistently engage with your audience to build relationships. Respond to emails. Daily. Yes, you read that correctly. And comments on social media post. A few minutes a day will help your ideal massage client feel seen.
By focusing on your ideal client, addressing specific problems, and providing clear calls to action, you can effectively attract clients without resorting to pushy sales tactics.
If your goal is to help people (if not, what are you doing???) provide value to your ideal massage clients in social media posts, emails, and in everyday life.
