Mind-blowing email stats
Is your massage practice a business or a hobby?
No matter what your answer is, if you think email is high tech, though, there's a problem.
Let me "esplain something to you, Lucy" (said in my best Ricky Ricardo impression).
I know you're probably rolling your eyes at the thought of math, but these stats are worth paying attention to.
Who uses email
Did you know that over 4.5 BILLION people use email worldwide? That's more than half the planet!
And get this - people send a whopping 361 BILLION emails every single day. Can you even wrap your head around that?
Here's something that might surprise you: almost 63% of business pros actually prefer email over other ways of communicating. I guess they hate phone tag as much as I do.
Cha-ching 💰
Oh, and here's a fun fact for your next trivia night: for every dollar spent on email marketing, businesses make $36 back.
How about checking your email? Some of us don't check at all. You're leaving money on the table.
I can't tell you of the number of massage therapists that I've tried to get a hold of via email. They simply don't check. Once I tried to sign up for a class. The instructor responded a MONTH later. (I didn't take the class.).
Are you gonna bug your clients?
Probably not, if they like your work. If they're not up for reading helpful info from you, they'll just delete the email.
Did you know that 88% of us email addicts check our inboxes multiple times a day?
Guilty as charged! And your clients are likely in this category. They're more likely to schedule an appointment if you're top of mind.
Email's Impact on Sales
- 51% of people purchase something from an email at least once a month.
Imagine how this could improve your client retention.
- In 2023, email marketing outperformed ads and text marketing by 108% and social media posts by 133%
If you're only posting on social media, odds are your clients and potential clients aren't even seeing your content.
Advantages of Email Lists
- An email list provides direct access to clients without the interference of social media algorithms.
- It allows you to reach your audience at any time with full control over messaging.
🔥 tip:
Always remember to post a button on your emails for your clients' easy access to your booking system.
Don't worry, I won't quiz you on these numbers later. 😉
Just know that if you don't use email marketing in your business, you're making a mistake.
If you say, 'OK! I'm ready to email-I just don't know what to say..." Then check out my Social Awareness email pack.
Wanna know more about massage marketing?
Here are 2 blog posts you may find helpful:
ps. Just for fun, I'm adding AI's attempt at creating images for this blog post header.
Look at her right hand. 🤣
There's a little problem with this laptop, methinks.
